Marks and Symbols


I read an article all about marks and symbols. It first talked about the six different marks. These are symbols, pictographs, letter marks, logos, combination marks, and trademarks. Most of are different marketing techniques used by companies. They are all just a little different, but I think the two most important marks are symbols and logos. A symbol is a mark without any type used to identify a company or institution. Logos, on the other hand, are a word or words in type used for the same purpose as symbols. When you put these these two marks together, you get a combination mark, which is just a combination of typography and an image. Combination marks are still used for the same purpose as logos and symbols. Companies could choose to use any of these three marks to promote their brand; it's really just up to the individual company.
Image result for company symbols

The article later went on to talk more about symbols specifically. It explained eleven traits of good symbols. These include positive association, easy identification, and flow. I won't go into the specifics of each trait, but the general idea is that your symbol should draw the consumer's eye and be easily attached to the company you are trying to promote.
I learned a lot about marks and symbols from this article. One major thing I learned was the difference between all the different types of marks. I had no idea that there were so many different marks or that there were a bunch of ways to differentiate them. Another thing that I learned specifically about symbols was the idea of "close gestalt." Before reading this article, I had no idea what that even meant. I now know that it means that the flow of the symbol is inward, and that this idea is extremely important in symbols. This is probably also my favorite thing that I learned. Finally, I learned more about negative space. Negative space is essentially just white space, but it doesn't always have to be negative. You can use negative space to create shapes and make the symbol more memorable.

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